Year 10 Media Studies: Induction Unit
Textual Analysis
- The process by which a media text can be examined in order to identify what its meanings, messages and values are and how these are communicated to an audience.
Denotation and Connotation
Denotation
This term refers to the process of simply describing each element of the text.
For example "The girl is tall, slim and tanned. She is wearing a tight fitting short red dress and is seated in the driving seat of a Mercedes convertible. The car is on a sandy beach fringed with palm trees. The sun is shining and the seas and sky are a deep blue colour.
Connotation
Connotation is explaining the associations and meanings audiences are likely to attribute to the elements described.
For example "The girl is wealthy and successful. She has a celebrity lifestyle and is very glamorous. She is desirable and confident."
